After producing these designs it is important to reflect on how well they worked as posters.
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| Tree idea |
This poster design has an interesting backdrop with the large tree, which is equally eerie and beautiful. Its long, spindly branches are not uncommon in other horror posters, which means the genre of the film is fairly recognisable at a glance.
The red colour of the title suggests there might be an emphasis on blood in the film- as the colour red is an indicator of blood, violence and death. The fact that it is a different colour and size to the tagline means that it stands out and viewers' gaze is immediately drawn to it. However, there are some negative points to be made about the title though. It is situated over part of the tree, which does make it more difficult to read than if it was against the plain sky.
The tagline is relevant to the story as it is what the main antagonist supposedly says in the story. This provides the viewers with context.
The writing at the bottom of the poster makes the aesthetic of the poster more professional, as this font and type of writing is always seen at the bottom of movie posters.
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| Stone bath idea |
POSTER DESIGN 2
This poster design has a different visual look than the previous poster, which plays to its advantage as it looks like more of a horror than the previous poster design. It is light and has a nice backdrop, which presents a dichotomy to the plot of the film. The plot of the film is quite dark. This fact can both be seen as a positive and a negative, due to the fact that horror films are supposed to be dark and the fact that this is light might put people off.
The inclusion of the stone bath presents a better backdrop than the tree, because, although the tree in the previous poster design has a fairly creepy look, the stone bath is more relevant to the story- as the main antagonist is said to have died in a bath.
The main title and the tagline of the proposed film has been tweaked a little bit from the previous design. The tagline is in a different font (the same font as the title). This creates a little bit more conformity for the title, which, overall, makes it seem more like a proper movie poster title. The word 'dead' has been highlighted in a red colour, which further indicates the fact that there will be both blood and death in the film- both of which are pillars of the horror genre, because they are both expected and essential to the genre. The tagline itself looks more dynamic than before, as the separate lines of the tagline are in different positions, which gives the illusion of movement.
The blurry, faded multiple Graces in the movie poster suggest a supernatural element to her character. I wanted to give the viewers the impression that there was something ethereal to her character to give the viewers some context as to what the film is about.
As with the previous poster, the writing at the bottom of the film poster provides the poster with an overall more professional look than without it.
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| Stone bath with arm idea |
POSTER DESIGN 3
This poster has a completely different feel than the other posters. This different feel as been created by drastically altering the brightness of the poster. This has had the effect of creating a moody, dark-looking poster which better encapsulates the tone of a horror film than the previous posters. The lack of brightness of the poster makes it easily recognisable as a horror film.
Unlike the previous posters, this poster design doesn't explicitly show the main antagonist- instead it shows just an arm. This is both creepy and has the added effect of producing some suspense and, possibly, some fear amongst the viewers of the poster, because they don't know what the main antagonist looks like. The arm coming over the side of the stone bath is a suitably creepy indication of what occurs in the plot. This visual style of the arm coming over the side of an object is not unlike another horror film -'The Ring'. It was an inspiration for the idea of my story.
The dried bloodstains on the side of the bath are very subtle, which creates the notion that something awful happened at the site of this bath. It provides the viewers, again, with some context as to what the plot is about- without giving too much away about what actually happens. This balance is very beneficial to a good movie poster, as it would intrigue viewers enough that they would want to see the film- which is the basic idea behind movie posters.
As with the previous poster, the writing at the bottom of the film poster provides the poster with an overall more professional look than without it.
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